SEO Optimization for a Luxury Hospitality Brand
The Sinclair GVL is a modern hospitality brand offering luxury short-term rentals in Greenville, South Carolina. The client approached me to improve their website’s search engine visibility, optimize page performance, and enhance user engagement.
I was responsible for conducting a complete SEO audit, implementing key technical and on-page improvements, and ensuring measurable increases in organic reach and site performance.
Process:
- Audit & Research: Analyzed site structure, keyword performance, and competitor rankings to identify optimization opportunities.
- On-Page Optimization: Improved meta tags, title hierarchy, and keyword alignment across pages.
- Performance Enhancements: Optimized images, reduced page load times, and resolved mobile responsiveness issues.
- Technical SEO: Implemented schema markup, fixed crawl errors, and improved internal link structure.
- Results: Increased organic visibility, improved page speed scores, and boosted user engagement metrics.
Client:
The Sinclair
Platform:
WordPress
Service:
SEO Optimization
Role:
Design to Development
Website:
Outcome:
After optimization, the site achieved significantly better rankings for local hospitality-related keywords and a smoother browsing experience for users.
